legal documents

privacy policy

Learn how we protect your personal information while you browse Richmond VA homes for sale.

effective date: June 23, 2026

Safsaf Real Estate respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, or use our real estate services in the Greater Richmond, Virginia area.

Please read this Privacy Policy carefully. By using the Site, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked to you ("Personal Information"). We gather this information in two ways: directly from you and automatically through your use of the Site.

A. Information You Provide Directly to Us

Contact Information: Name, email address, phone number, and physical address when you fill out our contact forms or reach out to Mustafa directly.

Appointment & Consultation Data: Information provided when scheduling a consultation through our integrated calendar system.

Real Estate Preferences: Your budget, preferred neighborhoods (e.g., Glen Allen, Short Pump, Richmond City, Chesterfield, Henrico, Midlothian), timeline, and property specifications.

Brokerage & Transaction Information: If you enter into a client relationship with us, we may collect documentation necessary to facilitate buying or selling a home under The Davis Group and eXp Realty.

B. Information Collected Automatically

Log and Usage Data: Your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits.

Cookies and Tracking Technologies: We use functional cookies, web beacons, and site optimization tools to enhance your browsing experience, analyze site traffic, and understand user behavior.

Additionally, upon receiving your explicit opt-in consent via our website's cookie notice banner, our platform deploys marketing and session tracking scripts, including the Follow Up Boss Pixel. This pixel gathers analytics regarding property listings you view, search filter habits, and interactions on the platform to better customize our downstream real estate advisory services.

2. How We Use Your Information

We use the personal information we collect for everyday business purposes, including:

  • Fulfilling your requests to buy, sell, or view properties.

  • Responding to your questions, contact form inquiries, and scheduling requests.

  • Sending you property alerts, market updates, and newsletters (you can opt out at any time).

  • Improving our website functionality, performance, and user experience.

  • Complying with legal obligations, real estate regulations, and brokerage compliance rules under eXp Realty.

3. Sharing Your Information

We do not sell your personal information. We only share your data in the following specific scenarios:

  • With Our Brokerage & Team: We share necessary transaction and client information with The Davis Group and eXp Realty to process agreements, maintain compliance, and complete transactions.

  • Service Providers: We may share data with trusted third-party vendors who perform services for us (e.g., website hosting, calendar scheduling systems, email delivery, or website analytics).

  • Real Estate Transaction Partners: With your explicit consent, we may share relevant details with mortgage lenders, home inspectors, title companies, or closing attorneys to facilitate your transaction.

  • Legal & Regulatory Requirements: We may disclose your information if required by law, subpoena, or regulatory bodies governing real estate practices in the Commonwealth of Virginia.

4. Your Rights and Choices

Depending on your location, you may hold specific data rights. As a Virginia-based real estate service, we respect the principles of the Virginia Consumer Data Protection Act (VCDPA). Your rights include:

  • Right to Access: You can request to know what personal data we hold about you.

  • Right to Correct: You can request that we update or correct inaccurate information.

  • Right to Delete: You can request that we delete the personal information we have collected from you, subject to legal record-keeping requirements for real estate transactions.

  • Opt-Out of Marketing: You can stop receiving promotional emails at any time by clicking the "unsubscribe" link at the bottom of our messages or contacting us directly.

5. Managing Cookies and Tracking Preferences

We offer our website visitors control over marketing trackers. If you wish to revoke or reset your consent preferences regarding behavioral tracking tools (such as the Follow Up Boss Pixel) after having accepted them, you may clear your web browser's local cache/storage or click the button below to instantly clear our preference token and reload the site:

6. Third-Party Links

Our Site contains links to external websites, including specific community information, property listings, and social media platforms (Facebook, Instagram, LinkedIn). We are not responsible for the privacy practices or content of these third-party platforms. We encourage you to review their privacy policies.

7. Children's Privacy

Our services are directed toward adults looking to buy or sell real estate. We do not knowingly collect personal information from individuals under the age of 18. If we discover that a child under 18 has provided us with personal information, we will delete it immediately.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations or legal requirements. The "Effective Date" at the top of this page will indicate when the policy was last revised.

9. Contact Us

If you have any questions or concerns regarding this Privacy Policy or how your data is handled, please contact us at:

Safsaf Real Estate

  • Agent: Mustafa Idris

  • Brokerage: The Real Brokerage

  • Address: 4101 Cox Rd, Suite 200, Glen Allen, VA 23060

  • Phone: (804) 665-7637

  • Email: mustafa@safsafrealestate.com

Contact Statement:

I agree to be contacted by Idris Realty LLC via call, email, and text for real estate services. To opt out, you can reply 'stop' at any time or reply 'help' for assistance. You can also click the unsubscribe link in the emails. Message and data rates may apply. Message frequency may vary. Privacy Policy.